Files and delivery specifications
Good files speed up production and limit unnecessary correction rounds on proofs. Use the questions below for the most common requirements regarding file format, color and resolution.
Frequently asked questions
Do you always send a proof?
Many products include a proofing step before production. Some highly automated routes may deviate from this, but where a proof is part of the workflow, production only starts after approval.
Which file formats do you accept?
Common file formats include PDF, PNG, JPEG, SVG, AI, PSD, TIF, EPS and ZIP archives. Vector files such as SVG, AI and EPS usually give the tightest result.
What is the difference between vector and bitmap files?
Vector files stay sharp at any size. Bitmap files such as JPG or PNG are resolution dependent, so aim for at least 300 DPI on the final print size.
How do I prepare files in CMYK?
Where possible, convert your file to CMYK in your design software. If you have brand colors, add the reference values so that the proof can be checked for the desired color reproduction.
Can I upload low resolution files?
That's possible, but the end result may look soft or grainy, especially at larger sizes. If quality is important, use vector files or high resolution in final format.
How do I get more accurate colors?
Provide CMYK or Pantone references and ensure your design is consistent. The more precise the source file, the easier it is to create a proof that meets expectations.